“Oh Shit! Papi!”
The exclamation a friend joyfully shouted at her in Barcelona in 2018 has indelibly molded the artistic identity of photographer Reeni, who has since adopted the alias shit.papi. Having a family-artist-background, Reeni found herself into photography and developed an unmistakable own approach to mixing analog photography with trippy digital alterations as well as creating a format which we know as “Cut Out”-videos today.Next to the amazing photography-work she already did for clients such as Mini x Lovecraft, Adidas, About You x shyxwear, Google Pixel and Tally Weijl, she also did the creative direction of the berlin event-series “unreleased.berlin” to help to give music artists the platform they deserve.
HEY DUDE shoes are famous for delivering ultimate comfort in every situation. To put them to the test at a festival, we teamed up with three creatives and brought the shoes along to the legendary Splash Festival. The result?An omnichannel campaign of a friends group having moments of comfort and style that didn’t miss a beat!
Numa is a German-based company specializing in innovative hospitality solutions. The company focuses on short-term rental properties, offering fully equipped, stylish apartments designed to cater to the needs of modern travelers. Numa combines cutting-edge technology with efficient operational practices to deliver seamless guest experiences without traditional hotel staff, making it a pioneer in the boutique serviced-apartment industry.Together with artist, creative director & photographer @shit.papi, we captured the essence of travelling with numa and how to make different use of their beautiful apartments showing the great memories you will create at their places, no matter if you are working or on vacation with your loved ones.
